I have written much about both soul-less art («dead art») and «non-innovative/more or less direct style» copies. And I have explained my own usage of artistic and psychological triggers to induce viewer/reader engagement.
Quote: “It’s important to have good technical skills, but art requires crowd appeal, ideas of public/social interest, messages and the ability to move people – either to joy and inspiration or contempt etc. Good art conveys from the heart and mind of the artist as one who lives on the planet. Technical skills alone will not compensate for lack of this.”
— Adam Donaldson Powell
Here are two excellent articles by Jerry Saltz, that express my own sentiments rather well: